Client Acquisition Health Score™ · ARO Effect Marketing
How healthy is your law firm’s client acquisition system?
Discover where qualified prospects may be lost between marketing, intake, follow-up, and signed cases.
- — Your overall client acquisition score
- — Scores across five critical performance areas
- — Your firm's primary growth opportunity
- — Practical recommendations for improving conversion
More leads do not automatically mean more signed cases.
Your firm may already be investing in marketing, generating inquiries, and working hard to grow. But opportunities can still be lost when:
- Calls go unanswered or responses are delayed
- Intake varies depending on who answers
- Prospects do not receive consistent follow-up
- Marketing and intake systems are disconnected
- Leadership lacks visibility into where leads are being lost
The result is often higher acquisition costs, missed cases, and continued pressure to spend more on marketing. The Client Acquisition Health Score™ helps identify where the real gaps may exist.
Evaluate the five pillars of client acquisition
Marketing Visibility
Is your firm consistently attracting the right prospective clients through the right channels?
Response & Accessibility
Can prospective clients reach your firm quickly, including after hours and during periods of high call volume?
Intake Consistency
Does every prospect receive a structured, professional, and reliable intake experience?
Follow-Up Process
Does your firm have a defined process for reconnecting with prospects who do not immediately schedule or sign?
Operational Readiness
Do your systems, reporting, technology, and internal workflows support sustainable growth?
A simple three-step process
Complete the assessment
Answer a focused series of questions about your marketing, response process, intake, follow-up, and operations.
Receive your initial score
View your overall score, category results, and primary client acquisition opportunity.
Attend your Revenue Operations Review
Meet with us for a 45-minute discussion of your firm's current process, goals, and results — then receive your personalized 15-page executive report.
This is not a traditional sales call
Your Revenue Operations Review is designed to help you evaluate the full path from first inquiry to signed case. We’ll discuss:
- — Where your current process appears strongest
- — Where qualified prospects may be falling out of the funnel
- — Whether marketing, intake, and follow-up are working together
- — Which improvements may have the greatest near-term impact
- — Practical next steps your firm can take
You’ll leave with greater clarity about your client acquisition system, whether or not you choose to work with us.
A complete view of client acquisition
Rather than examining each function in isolation, the assessment evaluates how well the entire system works together.
Frequently asked questions
How long does the assessment take?
Most firms complete the assessment in approximately five to seven minutes.
Is there a cost?
No. The assessment and Revenue Operations Review are complimentary.
What happens after I complete it?
You'll receive your initial score and be invited to schedule a 45-minute Revenue Operations Review. Firms that attend the meeting will receive a personalized 15-page executive report.
Is this only a marketing assessment?
No. The assessment reviews the complete client acquisition journey, including marketing, response, intake, follow-up, technology, reporting, and operational readiness.
Will you recommend that we spend more on advertising?
Not necessarily. In many cases, the first opportunity is improving response, intake, or follow-up rather than increasing advertising spend.
Build a smarter path from lead to signed client
Find out where your firm is performing well, where opportunities may be lost, and which improvements deserve your attention first.
Get My Client Acquisition Health Score